The use and abuse of brand story telling. 5 tips to do it right.
3 min readSep 2, 2021
Maybe it was how it was told. Maybe it was who was telling it. Maybe it was the story itself. Sometimes the story telling just doesn’t work and gets in the way of delivering value.
Case in point; recently I brought a SaaS or two — online software that is accessed through the browser — and the onboarding began. They are clever pieces of software that…
